“Lindberghiana”– The Stuff of Lindbergh


The sheer number of individual things — we can call them knickknacks, bric-a-brac, souvenirs, chotchkes, ephemera — that were “branded” with the Lindbergh name in the wake of the 1927 flight is nothing short of staggering.

As with much of the Lindbergh story, it is the towering scale of this tidal wave of STUFF  that is so impressive, and also, incidentally, the fact that most gets in the way of appreciating it.  We have become used to the oceans of “personality tie-ins” that we are drowned in every day that we forget that there was a time when this felt new, when the face and the name of a famous personage would suddenly be ubiquitous, unavoidable, “branded” on literally thousands of things.  The explosion of Lindberghiana in 1927 coincided exactly with American commercial culture’s first character tie-ins–that is, toys branded with Disney’s new cartoon star, Mickey Mouse, and ray-guns and other things from the sci-fi comic-strip hero Buck Rogers.
Surely there is a finite number of Lindbergh things, though there is no “catalogue raisonne” in the antiques marketplaces.  Not even the world’s greatest collector of Lindberghiana is willing to make a guess.  I met today with Stanley King, born a year after the NY-Paris flight and raised in the Bronx.  He began amassing his Lindbergh collection about 1947 or 1948, when he was about 20.  In spite of the popularity of this particular collecting niche–there is, of course, an affinity group, called the N-X-211 Society, after the number on Lindbergh’s plane– no one has ever come close to cornering the market like Stan King, a textile designer and manufacturer (and noted jazz musician and collector).  But in 2002, Stan felt he had more or less exhausted the possibilities, and made the immensely magnanimous gesture of donating his entire collection to the Smithsonian’s National Air and Space Museum.  Much of the collection is on display at NASM’s Udvar-Hazy Center at Dulles Airport, and the rest is in storage.  Images of nearly 800 items from the King Collection are available online at the NASM website.

This is one of my favorite pieces from the collection– a painted tin “Amusing Aviation Game.”  You insert a penny in the slot, strike a lever to “raise aeroplane,” and see how high you can get up a ladder of professional accomplishment, which starts at the bottom with “Cowboy,” and proceeds upward (though not very logically) through “Dunce,” “Street-Cleaner,” “Ball-Player,” “Fireman,” “Tramp,” “Millionaire,” “Actor,” “Fighter,” “Doctor,” and — finally– “Lindy.”  

Ziegfield, “Rio Rita,” and Lindbergh

In the great post-flight frenzy that engulfed Charles A. Lindbergh in 1927, there was an insatiable demand for every bit of minutiae that could be conjured up about the man.  One of the factoids that entered the lore more or less immediately had to do with the smash 1927 Broadway hit Rio Rita, a “mammoth girl music spectacle” produced by the legendary Florenz Ziegfield.

 Lindbergh had been in New York for more than a week getting ready for  the right moment to take off on the flight, and had already started to attract a lot of attention, with his every move noted by swarms of reporters.  On the evening of May 19, 1927, some of Lindbergh’s new “handlers” planned to take the “bashful” aviator into Times Square to see the show, and — it was hoped– get some pictures of him surrounded by some “Ziegfield girls.”   But at the last minute the party received news of a break in the weather, and Lindbergh cut off the plan and headed back to his hotel to get some sleep (which, however, he did not manage to get).  The next morning, he did indeed climb into the cockpit of his plane, and the rest is history.

Upon his return to New York a few weeks later, it was earnestly hoped by the “Lindbergh Welcoming Committee” that the new hero would finally get a chance to see the show he had missed.  Ziegfield was in close touch with Grover Whalen, the city’s official greeter and head of the committee, and writes in this letter (preserved in the New York City Municipal Archives) from May 25, 1927:

 I know he wants to see Rio Rita, because he had arranged with me to attend the night before he hopped off to Paris, and he sent me word at the last minute exceedingly regretting the fact that he could not be present, as he had been notified that the weather had cleared, and he intended leaving in the morning.

I am very much gratified that he has not been carried away by the numerous offers he has received from vaudeville houses, motion pictures, and theatres, for his appearance in something entirely out of his line.  Although I was very anxious to get him myself for the Follies, I am very gratified to know that he is not going to be tempted to do something that he cannot do.  If he only would realize it, he can stay right in his own line of work—flying, and get a couple of million dollars in a year properly handled, and remain the great hero he now is.  Very sincerely yours, Ziegfield

For the record, Rio Rita was a predictably silly romantic comedy, with an exotic locale (the Rio Grande), Mexican bandits, and mistaken identities.  It was a huge hit, and was made (by Ziegfield himself) into one of the earliest and most lavish talking (and singing and dancing) pictures in 1929 by RKO.  It was the studio’s biggest hit until King Kong came out in 1933.  Here’s a lengthy clip from the 1929 movie, parts of which were filmed in Technicolor.

Buckley and Vidal– and Charles A. Lindbergh

The name of Charles A. Lindbergh has a remarkable persistence in American culture, cropping up in any number of unexpected places.  You may remember an earlier post, during the Republican primary season, when the names of Newt Gingrich and GOP bankroller Sheldon Adelson were linked to Lindbergh’s.   Lindbergh’s opposition to American involvement in World War II– his work for the “America First” movement– is the usual site of contemporary interest (though kidnapping stories are right up there, too).

Yesterday’s New York Times brought this story, occasioned by the death of novelist and pundit Gore Vidal, about the Vidal and his arch-nemesis (one of them, at least) William F. Buckley.  The two famously and bitterly clashed on national TV in 1968, but as the article points out, they actually had a lot in common, including a youthful enthusiasm for “America First” politics and Charles Lindbergh.  Click on the link above for the full story, or read the excerpts below:

It is also not surprising to learn that for all their animosity, the two men shared a distinct set of attitudes. Both were born in 1925 and came of age at a time, just before Pearl Harbor, when the most pressing issue was whether America should intervene in World War II. National opinion was divided — as it would later be over different wars — but in this early instance these two men, though they hadn’t yet met, stood on the same side in their fierce opposition to American intervention and to the “establishment” that was urging it.

This may seem odd. But for all their East Coast social connections both came from families rooted in the heartland and its isolationist legacy. Mr. Vidal’s grandfather was a United States senator from Oklahoma. Buckley’s father was a Texan who made his fortune in oil. In their teens both men idolized Charles Lindbergh, the tribune of the antiwar America First Committee.

Mr. Vidal helped organized the committee’s chapter at Exeter when he was a student there, and as late as 1998 he argued that Lindbergh had been tarred as a “pro-Nazi anti-Semite when he was no more than a classic Midwestern isolationist, reflective of a majority of the country.” Lindbergh, he added, was “the best that we are ever apt to produce in the hero line, American style.”

Buckley agreed. “It takes great courage to give up what Lindbergh has and for this courage he has been called a fifth columnist,” he said in an oration delivered at his boarding school, Millbrook, in 1941, the same year Buckley attended a Lindbergh rally in Madison Square Garden. And like Mr. Vidal he continued to champion Lindbergh many years later. In “Saving the Queen,” Buckley’s first Blackford Oakes spy novel, published in 1976, he described Lindbergh as “the great advocate of the American peace.”